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If You Want to Learn About
Unbelievers, Listen to Them
By Rick Warren
LAKE FOREST, Calif. (BP)--The longer you're a
believer, the less you think like an unbeliever. After you come to Christ,
your interests and values change.
Because I've been a Christian for most of my life, I think like a Christian.
I don't normally think like an unbeliever. Worse than that, I tend to think
like a pastor and that's even farther removed from an unbeliever's mindset!
That means I must intentionally change mental gears when seeking to relate
to non-Christians.
If you look at most church advertising, it's obvious it was written from a
believer's viewpoint -- not from the mindset of the unchurched. When you see
a church ad that announces, "Preaching the inerrant Word of God!" who do you
think that ad appeals to? Certainly not to unbelievers.
Personally, I consider the inerrancy of Scripture as a nonnegotiable belief,
but the unchurched don't even understand the term. If you're going to
advertise your church, you must learn to think and speak like unbelievers.
The spiritual terminology that Christians are familiar with is just
gibberish to the unchurched.
I've often heard pastors complain that unbelievers are more resistant to the
gospel today than in the past. I don't think that is true at all. More often
than not, resistance is just poor communication.
The problem is, the message isn't getting through. Churches need to stop
saying that people are closed to the gospel and start finding out how to
communicate on their wavelength.
No matter how life-changing our message is, if we're broadcasting on a
different channel from the unchurched it won't do any good.
How do you learn to think like unbelievers? Talk to them! One of the
greatest barriers to evangelism is that most believers spend all their time
with other Christians. They don't have any non-believing friends. If you
don't spend anytime with unbelievers, you won't understand what they're
thinking.
I began Saddleback Valley Community Church by going door-to-door for 12
weeks and surveying the unchurched in my area. I wrote down in my notebook
five questions I would use to start Saddleback:
1. What do you think is the greatest need in this area? This question simply
got people talking to me.
2. Are you actively attending any church? If they said yes, I thanked them
and moved on to the next home. I didn't bother asking the other three
questions because I didn't want to color the survey with the opinions of
believers. Notice that I didn't ask, "Are you a member?" Many people who
haven't been inside a church for 20 years still claim membership in some
church.
3. Why do you think most people don't attend church? This seemed to be a
less threatening and offensive wording than "Why don't YOU attend church?"
Today many people would answer that question with, "It's none of your
business why I don't go!" but when I asked why they thought other people
didn't attend they usually gave me their personal reasons anyway.
4. If you were to look for a church to attend, what kind of things would you
look for? This single question taught me more about "thinking like a
unbeliever" than my entire seminary training. I discovered that most
churches are offering programs that the unchurched are uninterested in.
5. What could I do for you? What advice can you give to a minister who
really wants to be helpful to people? This is the most basic question the
church must ask its community. Study the Gospels and notice how many times
Jesus asked someone, "What do you want me to do for you?" He'd begin with a
person's needs.
This survey has been reprinted in dozens of books and articles. Several
thousand churches have now used these five questions in their own
communities. One denomination that I consulted with used these questions to
start 102 new churches on a single day! If you haven't ever surveyed the
unchurched in your area, I strongly recommend that you do.
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